Online experience for the hiking retail experiment of Birkenstock. In cooperation with Delerue Doppel and k/g Studio.
Birkenstockbox is an international roadshow. In every city they visit a new art collaboration takes places. Meanwhile an exclusive Birkenstock collection is created. The stops: Rick Owens in Los Angeles, Barney’s in New York, Murkudis in Berlin and 10 Corso Como in Milano.
We created an online experience which meets the standards of the artistic aspects of each collaboration. Every single website, for each city, follows its own logic based on the collaborators and their respective art pieces.
Web & programming