The innovative start-up was supported in pioneering the food market with a tangible brand strategy and identity; investors, clients and customers were united in a shared vision.
Emanuel Steiner, CEO of FELFEL, has been working in a big office without a canteen for years. As he got increasingly frustrated by the amount of time and money he was spending to get fresh & healthy food, he decided to create FELFEL and transform the way everybody can enjoy good food at the office.
Organizing several workshops with FELFEL led to defining the direction of its core business and creating an identity system to transport it. Through suitable design and strategy measures, e.g. wording as well as design of packaging and refrigerators, we established FELFEL as the cutting edge solution for healthy nutrition at the work place.