A strong brand identity was built, a unique story restored and the way of drinking absinthe redefined; shaping the future of one of the Val-de-Travers' great and forgotten treasures.
Green Velvet is being distilled in the birthplace of absinthe in the Swiss Val-de-Travers according to an original family recipe from 1898. The traditional methods create a unique spirit of highest quality.
We dug deep into the supply chain and researched the process of distributing absinthe and realized its lack of innovation. To stand out in a competitive market we created a sophisticated system with a new brand identity and architecture, contemporary communication and overall appearance to capture the history of the Val-de-Travers and shape its future.
Web & Application Design
Label & Packing Design
Copywriting / Text
Process & Technology Management
Print & Media Production
Mobile, Web & CMS Development
Events & Product Launches
Film & Photography
Launch Event Singapore
Launch Event in corporation with Badrutt's Palace
Launch Event Cocktail Week London
Launch Event Bar Convent Berlin