Background.

Green Velvet is distilled in the birthplace of absinthe in the Swiss Val-de-Travers according to an original family recipe from 1898. The traditional methods create a unique spirit of highest quality.

Approach.

We dug deep into the supply chain and researched the process of distributing absinthe and realized its lack of innovation. To stand out in a competitive market we created a sophisticated system with a new brand identity and architecture, contemporary communication and overall appearance to capture the history of the Val-de-Travers and shape its future.