Green Velvet

A strong brand identity was built, a unique story restored and the way of drinking absinthe redefined; shaping the future of one of the Val-de-Travers' great and forgotten treasures.

Menu

floid AG

Background.

Green Velvet is being distilled in the birthplace of absinthe in the Swiss Val-de-Travers according to an original family recipe from 1898. The traditional methods create a unique spirit of highest quality.

Approach.

We dug deep into the supply chain and researched the process of distributing absinthe and realized its lack of innovation. To stand out in a competitive market we created a sophisticated system with a new brand identity and architecture, contemporary communication and overall appearance to capture the history of the Val-de-Travers and shape its future.

Deliveries.

Business Strategy
Brand Strategy
Communication Strategy
Marketing Strategy
Digital Strategy
Regulatory Analysis
Brand Identity
Advertising Campaign
Web & Application Design
Label & Packing Design
Copywriting / Text
Process & Technology Management
Print & Media Production
Brand Collaterals
Mobile, Web & CMS Development
Events & Product Launches
Film & Photography

Links.

Website
Facebook

Since.

2013

Green Velvet Launch Events 2014/15

Launch Event Singapore

Launch Event in corporation with Badrutt's Palace

Launch Event Cocktail Week London

Launch Event Bar Convent Berlin

This website uses cookies to ensure you get the best experience on our websitePrivacy Policy