A new employer brand was established for one of the world’s leading high-tech companies in order to enhance the recruitment process of the HOERBIGER enterprise.
The German company with headquarters in Switzerland has more than 130 production and service outlets in over 50 countries and employed about 7000 people at the end of 2014. It established itself in its field as one of the most sophisticated employers worldwide.
Developing a strategy and campaign platform as an internationally recognized employer. Adapting both to different countries and for different media as well as products. The campaign included print advertisements and online banners for the European market; they were also suited for other core markets to attract graduates from renowned universities as employees.
Copywriting / Text