LIDO

Development of the brand “LIDO Beach House” including the gastronomical concept for the bar and restaurant with the most spectacular view, right by the water in the city of Lucerne’s own lido.

Menu

floid AG

Background.

As the gastro group “Rockservices” around Robert Zupan took over the gastronomical operations of the Lido in Lucerne, we were put in charge of concept, design and the subsequent implementation of the new LIDO Beach House with its Seaside Bar, the terrace, the Foodmarket and a pizza and gelati stand.

Approach.

Center stage of the LBH is the Seaside Pavillon, where in collaboration with a local carpenter we designed a bar out of wooden slats to underline the ease and nonchalance of summer. Concept, interior and logo design as well as online communication were all created in the same mould, including the concept for events and side projects.

Deliveries.

Gastronomical concept
Communication strategy
Brand strategy
Digital strategy
Brand identity
Location design
Interior
Website
Campaign

Since.

2020

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