floid created a captivating advertising campaign that connects the association and its sponsors through an intelligible common language.
The Swiss Association of the Order of Malta with roots dating back to the 12th century is divided into the German-, French- and Italian-speaking parts of Switzerland. It is presided over by Gilles de Weck.
After exploring different routes, we decided to lead with the message ‘Ritter in Ihrem Dienst (Knight at your service).’ It has the hallmarks of a holistic message while including a sense of heritage and aspiration for what the Order of Malta stands for. We defined communication platforms, the art direction including photography and the creation of every following campaign. The German-, French- and Italian-speaking parts were therein brought together more closely with the means of communication to empower the association’s humanitarian projects worldwide.
Copywriting / Text
Process & Technology Management
Print & Media Production